Cycle Care is a campaign created to spread awerness about the menstruation cycle. The campaign sheds light on the different phases and some of the symptoms, that menstruating people might go through every month. It encourages people to gain knowledge about the menstruation cycle in a positive and encouraging way. The fresh colors together with the playful fonts represent the menstruation cycle as something positive, rather than presenting the cycle as something serious and taboo. The colors, shapes, and handwritten notes illustrate the different phases of the cycle in a sweet and simple way, and hopefully create curiosity, making people want to learn more.

The unique touchpoint is a cycle-tracking calendar sticker, with an arrow to spin around to track your cycle. It’s to be placed in public places, schools and universities.